Blackmore’s PAW Complete Calm

Client: Blackmore’s

Problem: Dog ownership during the Covid pandemic was proven to boost the owner’s physical and mental health
during a time of uncertainty. Blackmores is Australia’s #1 vitamin and supplement brand, and has recently refreshed
the packaging design of their PAW Complete Calm range. They are seeking to renew consumer interest in the product
and see an opportunity in the market post-Covid. 

Insight: The guilt of leaving your dog alone for the first time can be a great stress for both dog and owner.
Anxious dog owners want to know what their dog gets up to when they’re not at home, and reassurance
that they’ve made the right choice in doing so.

Idea: Show owners what really goes on at home with Blackmore’s Complete Calm
— turning their mountain of anxiety into a molehill (or equivalent household item 😉).