Book In A Meeting

Client: Audible

Problem: People love books, but physically reading a book has become somewhat of a luxury because of the demands of our day-to-day life.
With Audible, busy book lovers can listen to their favourite books while working, driving the car or in the dark.
How can we let people know that Audible can help book lovers fit literature back into their lifestyle?

Insight: People working from home are having their online status and productivity monitored - sometimes even while they’re on a lunch break.
Workers love finding creative hacks to keep their online status ‘active’ while actually away doing other things.

Idea: Partner with Microsoft Teams to give audiobook listeners the opportunity to schedule in a meeting during their workday
to take a secret book break. Audible will launch a Teams Audio Call that starts reading you a book at the scheduled time of your choice,
keeping your online status active, while your co-workers are none-the-wiser.