Champions of the Season

Flu season is one of the busiest times for GPs and Pharmacists, and more of often than not, older patients coming in for their routine flu shots are more inclined to be health-conscious & open about discussing other preventative vaccinations that are available.

So how do we encourage HCPs to have that chat? By equipping and educating via exclusive HCP-only channels, we got our docs to think of themselves as a member of their patient’s health team, striving toward a podium finish by flu season end. It’s an olympic year, after all!

Client: GSK | Agency: Orchard | Art Direction: Yours Truly | Copywriter: Yasmene Shah | Design: Yours Truly